hello — glad you are here. Let me tell you a little bit about myself.

Who is Dan Park

Results-driven Director with 14+ years of experience leading high-impact marketing, retail, e-commerce and site merchandising strategies. Specialized in optimizing digital product presentation, enhancing customer journeys, and driving conversion through data-backed insights. Adept at analyzing site performance metrics, leveraging A/B testing, and collaborating cross-functionally with marketing, creative, digital product, digital design and planning teams to align site merchandising efforts with business objectives. Proven leader in building and mentoring high-performing teams, fostering a culture of innovation, and executing strategic initiatives that enhance product discoverability and maximize revenue growth.

Dan Park’s Skills

Expertise in optimizing online product presentation, category management, and site experience to maximize conversion rates.

E-Commerce & Site Merchandising

Ability to analyze KPIs (conversion rates, traffic, revenue) using tools like Google Analytics, Tableau, or custom DAR.

Data Analysis & Performance Monitoring

Understanding of digital customer behavior to enhance product discoverability and streamline site navigation.

Customer Journey Optimization

A/B Testing & Optimizations

Experience designing and analyzing A/B tests to improve site functionality and engagement.

Cross-functional Leadership & Collaboration

Strong ability to work with marketing, creative, digital product, and planning teams to align merchandising strategies with business goals.

Proven experience leading and mentoring site merchandising teams, fostering a data-driven and results-oriented culture.

Leadership & Team Development

Proficiency in Salesforce, CMS, Custom Product Data Tools, GA, and merchandising tools for site management and performance tracking.

E-Commerce Platforms & Tools

Strategic Planning & Forecasting

Ability to analyze customer demand trends and provide data-backed insights to buying and allocation teams.

Skilled in managing multiple projects, executing product launches, and ensuring timely updates in a fast-paced environment.

Project Management & Execution

Industry & Consumer Trends Awareness

Staying updated on e-commerce best practices, competitor strategies, and emerging digital merchandising innovations.

Dan Park’s Experiences

    • Led end-to-end site merchandising strategies to optimize product presentation, category management, and site navigation, resulting in increased conversion rates.

    • Developed and executed data-driven merchandising plans that enhanced product discoverability and improved the overall customer journey.

    • Partnered with buying and planning teams to analyze customer demand trends, ensuring strategic product allocation and maximizing revenue potential.

    • Spearheaded site enhancements, leveraging A/B testing insights and conversion rate tactics to improve digital engagement.

    • Utilized analytics tools (Google Analytics, Tableau, DAR) to monitor site performance, identify key trends, and implement actionable insights.

    • Drove KPI improvements by analyzing conversion rates, traffic patterns, and revenue performance, translating data into strategic optimizations.

    • Managed cross-functional collaboration with digital product, digital design, marketing, and creative teams to align site merchandising efforts with broader business objectives.

    • Led reporting and dashboard creation to track merchandising performance, ensuring data-driven decision-making across teams.

    • Led and mentored high-performing site merchandising teams, fostering a culture of innovation, collaboration, and continuous improvement.

    • Partnered with cross-functional teams (marketing, creative, digital product, and merchants/planning) to ensure cohesive execution of site strategies and product launches.

    • Developed and implemented best-in-class merchandising processes, improving operational efficiency and agility in a fast-paced digital environment.

    • Championed industry best practices and emerging e-commerce trends to drive innovation in site merchandising and digital customer experience.

Dan Park’s experience spans e-commerce, site merchandising, and digital strategy, where he has led high-impact initiatives to optimize product discoverability, enhance customer journeys, and drive conversion. He has a strong background in leveraging data analytics, A/B testing, and performance monitoring to inform site enhancements and improve key KPIs. Dan is a proven leader in managing and mentoring high-performing merchandising teams, fostering collaboration across marketing, creative, and digital product teams to align site strategies with broader business goals.

Dan Park’s Projects (just some)

  • Homepage Navigation Strategy

    Constantly analyzing and testing what content and layout works on the Homepage to navigate the customers.

  • Sort Ranking Strategy

    Creating different strategies around how to auto sort the products to convert customers and increase add to bag and engagement.

  • Main Menu Strategy

    Working closely with the performance optimization team to understand how our customers are navigating through the L1

  • PLP Videos

    Engaging the customers on the PLP with video placement through the Product Catalogue.

  • On Site Search Optimizations

    Testing and analyzing the conversion and engagement of redirects, dynamic pdp recommendations, and plp recommendations.

  • Filter and Promoted Filters

    Filter and Promoted Filters

    Managing and testing the filters on different product pages to understand the engagement of filters and how customers utilizes them.

  • Nara Smith x Sweatfleece

    Creating a marketing strategy around the collaboration with the influencer, Nara.

  • Collaboration with Emma

    Created multi layer marketing strategy with the influencer, Emma. Targeting the younger generation with our brand, Sunday Best.

  • Sweatfleece Guide

    Created an educational guide around Styles, Fits, Fabrics, etc. Navigating the consumer in an engaging way.

  • Influencer Strategy

    Partnered with the influencer team to create an experience around the styling of Sweatfleece through the lens of our customers.

  • Editorials and Trends

    Created editorials and trends around products, cultural moments, and tik tok/social trends.

  • Activewear Rebrand

    Created marketing strategies around the rebrand of Aritzia's activewear, Golden.

  • Activewear Guide

    Created a guide around the rebrand. Showcased different ways of style, when to wear what fabric, and how it shows up on our influencers.

  • Super Puff Activations

    Created many layers of marketing activations around the iconic Super Puff jacket (Collaborations, Influencer strategies, story-telling, etc.)

  • Babaton x Pam

    Executed content stories around the partnership with Pamela Anderson with the Babaton brand.

  • PDP PK Education

    Providing the customers extra layer of education on each product to showcase why it is the best of the best.

  • Storyviewer Content (UGC)

    Showcasing UGC content within PDP to highlight influencers and styling.

  • Fabric Care Education

    Creating a destination for customers to understand how to take care of our products/fabrics.

  • Super Puff Guide

    Created a guide for Super Puff showcasing styling, warmth ratings, lengths, etc.

Let’s get in touch!

Thank you for spending time getting to know me. I look forward to hearing from you!