hello — glad you are here. Let me tell you a little bit about myself.

Who is Dan Park

Strategic and results-driven leader with 14+ years of experience managing large-scale, cross-functional digital initiatives with significant business impact. Specialized in leading high-performing teams, driving product innovation, and executing complex programs that enhance customer engagement and operational efficiency. Skilled in project planning, risk management, and agile execution, ensuring seamless collaboration across product, creative, marketing, and technology teams. Adept at scaling digital experiences, optimizing web platforms, and leveraging automation to deliver data-driven solutions. Proven ability to foster innovation, influence stakeholders, and drive strategic growth through customer-centric digital transformation.

Dan Park’s Skills

Ability to oversee large-scale projects, manage timelines, budgets, and risks while ensuring quality deliverables.

Project & Program Management

Strong vision-setting and decision-making skills to align teams with company goals and long-term roadmaps.

Strategic Leadership

Team Development & Coaching

Experience in hiring, mentoring, and growing high-performing teams across disciplines.

Stakeholder & Cross-Functional Collaboration

Ability to influence and partner with executives, technical teams, marketing, and creative stakeholders.

Product & Creative Innovation

Expertise in developing and scaling digital products, creative solutions, and customer experiences.

Comfort with ambiguity, shifting priorities, and leading teams through evolving business needs.

Change Management & Agility

Data-Driven Decision Making

Ability to analyze KPIs, player behavior, and operational data to optimize processes and strategies.

Customer-Centric Mindset

Technical & Digital Expertise

Understanding of web platforms, automation, personalization, and emerging technologies.

Focus on delivering engaging and personalized experiences through creative and digital solutions.

Excellent Communication & Influence

Strong written and verbal communication skills to present strategies, manage teams, and drive alignment.

Dan Park’s Experiences

Dan Park’s experience spans leadership and team development, project management, digital innovation, stakeholder collaboration, and data-driven strategy. He has led and mentored high-performing teams, fostering a culture of innovation and growth. With expertise in managing large-scale projects, he drives operational excellence through strategic roadmaps, agile execution, and risk management. Dan specializes in developing digital experiences, scaled creative solutions, and automation-driven content strategies, partnering with cross-functional teams to enhance customer engagement. He excels in stakeholder management, aligning business, creative, and technical teams to execute high-impact initiatives. Leveraging data-driven insights, he continuously optimizes performance, customer experiences, and digital merchandising strategies to drive business growth.

    • Led and mentored high-performing cross-functional teams, fostering a culture of innovation, collaboration, and continuous growth.

    • Managed large-scale projects and teams, overseeing resource allocation, career development, and operational excellence.

    • Built and evolved effective teams by identifying resourcing needs, providing challenges, and developing opportunities to maximize potential.

    • Established coaching and mentorship programs, driving employee engagement and long-term career progression.

    • Directed end-to-end project lifecycles, ensuring alignment with business objectives, on-time delivery, and quality execution.

    • Developed and maintained project roadmaps, tracking KPIs, budgets, risks, and resource management across multiple initiatives.

    • Implemented agile methodologies and change management strategies to navigate ambiguity and drive operational efficiency.

    • Managed high-profile, multi-stakeholder initiatives, balancing competing priorities while delivering scalable solutions.

    • Spearheaded the development of digital experiences and scaled creative solutions to enhance customer engagement.

    • Led the strategy, execution, and optimization of website and digital product initiatives to drive growth and user experience.

    • Partnered with cross-functional teams (product, creative, marketing, technology) to build and launch data-driven digital solutions.

    • Developed and launched automation-driven content solutions, optimizing workflow efficiency and creative output.

    • Partnered with senior leadership, marketing, commercial, and technology teams to align strategies with business goals.

    • Served as a key liaison between creative, technical, and business teams, ensuring seamless execution of initiatives.

    • Influenced decision-making through data-driven insights, aligning stakeholders on key product and operational strategies.

    • Established clear communication frameworks to provide updates on project milestones, risks, and performance metrics.

    • Developed and implemented performance-tracking mechanisms, ensuring data-informed decision-making for continuous improvement.

    • Used analytics to refine customer experiences, increase engagement, and optimize digital merchandising strategies.

    • Led KPI-driven reporting and auditing processes, ensuring transparency and alignment with business objectives.

    • Leveraged customer behavior insights to drive personalization, segmentation, and targeted digital experiences.

Dan Park’s Projects

  • Homepage Navigation Strategy

    Constantly analyzing and testing what content and layout works on the Homepage to navigate the customers.

  • Main Menu Strategy

    Working closely with the performance optimization team to understand how our customers are navigating through the L1

  • PLP Videos

    Engaging the customers on the PLP with video placement through the Product Catalogue.

  • Nara Smith x Sweatfleece

    Creating a marketing strategy around the collaboration with the influencer, Nara.

  • Collaboration with Emma

    Created multi layer marketing strategy with the influencer, Emma. Targeting the younger generation with our brand, Sunday Best.

  • Sweatfleece Guide

    Created an educational guide around Styles, Fits, Fabrics, etc. Navigating the consumer in an engaging way.

  • Influencer Strategy

    Partnered with the influencer team to create an experience around the styling of Sweatfleece through the lens of our customers.

  • Editorials and Trends

    Created editorials and trends around products, cultural moments, and tik tok/social trends.

  • Activewear Rebrand

    Created marketing strategies around the rebrand of Aritzia's activewear, Golden.

  • Activewear Guide

    Created a guide around the rebrand. Showcased different ways of style, when to wear what fabric, and how it shows up on our influencers.

  • Super Puff Activations

    Created many layers of marketing activations around the iconic Super Puff jacket (Collaborations, Influencer strategies, story-telling, etc.)

  • Babaton x Pam

    Executed content stories around the partnership with Pamela Anderson with the Babaton brand.

  • PDP PK Education

    Providing the customers extra layer of education on each product to showcase why it is the best of the best.

  • Storyviewer Content (UGC)

    Showcasing UGC content within PDP to highlight influencers and styling.

  • Fabric Care Education

    Creating a destination for customers to understand how to take care of our products/fabrics.

  • Super Puff Guide

    Created a guide for Super Puff showcasing styling, warmth ratings, lengths, etc.

  • Experiential Stores

    Managed large-scale projects and teams, overseeing 4 brand new concepts across North America.

  • Training & Coaching Teams

    Creating training programs and guiding principles around brand new initiatives in the physical space and digital spaces.

  • Brand New Product

    Directing end-to-end project lifecycles and ensuring on-time delivery and quality of the execution.

  • Project Roadmaps

    Maintained roadmaps, tracking KPIs, budgets, risks, and resource management across multiple initiatives.

  • Launching New POS systems

    Creating end-to-end roadmap on the best technology top utilize for different projects.

  • Incorporated a New CMS tool

    Developing criteria to determine what tool to utilize to create more efficiency within the teams processes.

  • Collaboration with App Spaces

    Partnering with third party vendors to create a brand new app for the Fuel Space.

  • Launching New Inventory Systems

    Launched a brand new inventory system for the Experiential Stores to manage real time inventory.

Let’s get in touch!

Thank you for spending time getting to know me. I look forward to hearing from you!