hello — glad you are here. Let me tell you a little bit about myself.

Strategic digital and ecommerce leader with 14+ years of experience owning and evolving global brand websites to drive consumer engagement, conversion, and scalable growth. Proven track record leading digital transformation for iconic consumer and fashion brands, balancing elevated brand expression with commercial performance across global regions.

Specialized in shaping end-to-end site experiences—spanning product presentation, navigation, content strategy, and UX/UI roadmaps—grounded in data, storytelling, and consumer insight. Highly adept at leveraging analytics, CVR optimization, personalization, and testing frameworks to improve discoverability, conversion, and lifetime value.

Trusted cross-functional leader who partners closely with global marketing, merchandising, product, technology, and regional commercial teams to translate brand vision into consistent, high-performing digital experiences across complex, matrixed organizations. Experienced in building and developing high-performing teams while fostering a culture of curiosity, experimentation, and accountability to deliver measurable business impact.

Who is Dan Park

Dan Park’s Skills

Global Ecommerce Site Experience & Optimization

Owning and evolving global brand websites across regions to optimize product discovery, navigation, UX/UI, and conversion—balancing brand consistency with regional needs.

Product Presentation & Digital Merchandising

Optimizing PDPs, PLPs, imagery, content, and product sequencing to improve customer flow, engagement, and conversion while reinforcing brand storytelling.

UX/UI Vision & Digital Roadmapping

Defining long-term UX/UI vision and site roadmaps aligned to brand identity, evolving customer expectations, and platform capabilities in partnership with technology teams.

Data Analytics & Performance Optimization

Translating site metrics, sales data, and consumer behavior into actionable insights that inform merchandising strategies, content priorities, and conversion optimization initiatives.

Omnichannel & Cross-Functional Leadership

Partnering with global and regional marketing, merchandising, buying, creative, and technology teams to deliver cohesive, high-impact ecommerce experiences.

Digital Operations & Site Governance

Establishing operational rigor across site validation, content accuracy, launch readiness, and platform enhancements to ensure consistent, high-quality execution at scale.

Digital Transformation & Innovation

Leading large-scale ecommerce transformation initiatives, driving new capabilities, modern ways of working, and continuous improvement across teams and platforms.

People Leadership & Culture Building

Building, coaching, and developing high-performing digital teams while fostering a culture of accountability, experimentation, and consumer-first thinking.

Dan Park’s Experiences

Dan Park brings deep expertise in leading global ecommerce site experiences, digital merchandising, and data-driven optimization for large-scale consumer and fashion brands. He transforms brand and product priorities into elevated, high-performing digital storefronts—optimizing product presentation, navigation, content, and user experience to drive engagement and conversion. A trusted cross-functional leader, Dan partners closely with global marketing, merchandising, product, and technology teams within the organization to accelerate innovation and deliver customer-centric growth, balancing creative brand expression with operational excellence.

    • Led global site experience and digital merchandising strategies across homepage, PLPs, PDPs, landing pages, and key digital modules—owning the end-to-end online storefront experience.

    • Optimized product presentation through strategic imagery, copy, product sequencing, cross-sells, and linking strategies to improve discoverability, customer flow, and conversion.

    • Translated seasonal brand and product narratives into scalable digital journeys that balanced global brand consistency with regional commercial priorities.

    • Partnered closely with Creative, Marketing, and Merchandising teams to elevate visual expression and deliver cohesive, premium brand storytelling across digital touchpoints.

    • Drove continuous site enhancements informed by customer behavior, conversion signals, and inventory dynamics to maximize sales performance and consumer engagement.

    • Built and scaled data-driven optimization practices including A/B testing, personalization, segmentation, and behavioral analytics to continuously improve the digital shopping experience.

    • Leveraged advanced merchandising and personalization platforms to deliver adaptive, customer-first site experiences that increased engagement and performance.

    • Interpreted sales data, site metrics, and customer signals to identify growth opportunities, refine product placement strategies, and improve conversion rates.

    • Synthesized performance insights and emerging trends for senior leadership, influencing site roadmaps, UX priorities, and long-term ecommerce strategy.

    • Developed test-and-learn agendas that supported agile execution while driving sustained improvements in site experience and commercial outcomes.

    • Built and led high-performing global digital merchandising and site experience teams, fostering a culture rooted in curiosity, accountability, and continuous improvement.

    • Served as a key influencer across matrixed organizations, partnering with global brand, regional commercial teams, and centralized technology platforms to align priorities and execution.

    • Led digital transformation initiatives that introduced new ecommerce capabilities, improved UX/UI, and modernized ways of working across merchandising and site experience teams.

    • Collaborated closely with Product and Technology partners to shape site roadmaps, advocate for platform enhancements, and ensure seamless execution across evolving systems.

    • Championed data literacy, operational rigor, and consumer-centric thinking across teams—enabling faster decision-making and stronger business outcomes.

Dan Park’s Projects
(just some)

  • Homepage Navigation Strategy

    Constantly analyzing and testing what content and layout works on the Homepage to navigate the customers.

  • Sort Ranking Strategy

    Creating different strategies around how to auto sort the products to convert customers and increase add to bag and engagement.

  • Main Menu Strategy

    Working closely with the performance optimization team to understand how our customers are navigating through the L1

  • PLP Videos

    Engaging the customers on the PLP with video placement through the Product Catalogue.

  • On Site Search Optimizations

    Testing and analyzing the conversion and engagement of redirects, dynamic pdp recommendations, and plp recommendations.

  • Filter and Promoted Filters

    Filter and Promoted Filters

    Managing and testing the filters on different product pages to understand the engagement of filters and how customers utilizes them.

  • Nara Smith x Sweatfleece

    Creating a marketing strategy around the collaboration with the influencer, Nara.

  • Collaboration with Emma

    Created multi layer marketing strategy with the influencer, Emma. Targeting the younger generation with our brand, Sunday Best.

  • Sweatfleece Guide

    Created an educational guide around Styles, Fits, Fabrics, etc. Navigating the consumer in an engaging way.

  • Influencer Strategy

    Partnered with the influencer team to create an experience around the styling of Sweatfleece through the lens of our customers.

  • Editorials and Trends

    Created editorials and trends around products, cultural moments, and tik tok/social trends.

  • Activewear Rebrand

    Created marketing strategies around the rebrand of Aritzia's activewear, Golden.

  • Activewear Guide

    Created a guide around the rebrand. Showcased different ways of style, when to wear what fabric, and how it shows up on our influencers.

  • Super Puff Activations

    Created many layers of marketing activations around the iconic Super Puff jacket (Collaborations, Influencer strategies, story-telling, etc.)

  • Babaton x Pam

    Executed content stories around the partnership with Pamela Anderson with the Babaton brand.

  • PDP PK Education

    Providing the customers extra layer of education on each product to showcase why it is the best of the best.

  • Storyviewer Content (UGC)

    Showcasing UGC content within PDP to highlight influencers and styling.

  • Fabric Care Education

    Creating a destination for customers to understand how to take care of our products/fabrics.

  • Super Puff Guide

    Created a guide for Super Puff showcasing styling, warmth ratings, lengths, etc.

Let’s get in touch!

Thank you for spending time getting to know me. I look forward to hearing from you!

Dan's Resume