hello — glad you are here. Let me tell you a little bit about myself.

Who is Dan Park

Strategic E-commerce Leader with over 14 years of experience driving digital merchandising, site optimization, and customer experience innovation. Proven ability to lead cross-functional teams in enhancing online storefront performance, conversion rates, and customer engagement through data-driven strategies. Adept at analyzing market trends and consumer behavior to develop localized merchandising plans that drive revenue growth. Skilled in collaborating across marketing, product, and technology teams to execute impactful digital initiatives. Passionate about optimizing the end-to-end customer journey, leveraging analytics and industry insights to deliver seamless, high-performing digital experiences.

Dan Park’s Skills

Expertise in managing online storefronts, improving conversion rates, and enhancing user experience.

E-commerce Strategy & Optimization

Market Knowledge

Deep understanding of consumer behavior, trends, and digital commerce landscape in Canada.

Ability to analyze website and app data using tools like Google Analytics to drive strategic decisions.

Data Analytics & Performance Tracking

SEO & Digital Marketing

Knowledge of search engine optimization and digital marketing strategies to improve site visibility and traffic.

Cross-functional Collaboration

Experience working with marketing, product, and tech teams to execute campaigns and site enhancements.

Ensuring product presentation, promotions, and content resonate with Canadian customers.

Content & Merchandising Strategy

Technical & Operational Problem-solving

Project & Stakeholder Management

Ability to troubleshoot site functionality issues and work with developers for fixes.

Strong organizational skills to lead initiatives, coordinate across teams, and execute effectively.

Customer Experience &
Journey Enhancement

Focus on optimizing the digital shopping experience to increase engagement and sales.

Adaptability & Leadership

Capability to work in a fast-paced environment, drive change, and lead strategic initiatives for growth.

Dan Park’s Experiences

Dan Park’s experience encompasses e-commerce strategy and optimization, data-driven insights, and digital experience leadership. He has led end-to-end digital storefront management, optimizing user experience, conversion rates, and site performance. With a deep understanding of the e-commerce market, he leverages data analytics to drive strategic decision-making and revenue growth. Dan collaborates cross-functionally to execute impactful campaigns, enhance product discovery, and implement innovative merchandising solutions that elevate customer engagement and sales.

    • Led the end-to-end management of digital storefronts, optimizing user experience, conversion rates, and search engine performance across web and mobile platforms.

    • Developed and executed site merchandising strategies tailored to regional markets, driving significant revenue growth and customer engagement.

    • Spearheaded A/B testing initiatives to refine content, promotions, and UI/UX elements, leading to a measurable increase in online sales.

    • Partnered with cross-functional teams (product, marketing, and technology) to implement new features, enhance navigation, and optimize product discovery.

    • Conducted in-depth analysis of market trends, competitor analysis, and consumer behavior to inform digital merchandising and promotional strategies.

    • Utilized website analytics tools (e.g., Google Analytics, DAR, etc.) to track key performance metrics, uncover growth opportunities, and refine digital strategies.

    • Developed and presented performance reports to senior leadership, influencing data-driven decision-making and investment in digital initiatives.

    • Launched geo-targeted merchandising strategies and localized campaigns, resulting in improved engagement and conversion among regional customers.

    • Led cross-functional collaboration between creative, tech, and marketing teams to execute seamless online campaigns and promotions.

    • Managed digital content updates, ensuring high-quality product presentation, compelling storytelling, and alignment with brand positioning.

    • Resolved operational and technical challenges related to e-commerce platforms, ensuring a frictionless online shopping experience.

    • Drove innovation by identifying and implementing emerging digital merchandising trends, enhancing customer engagement and retention.

Dan Park’s Projects
(just some)

  • Homepage Navigation Strategy

    Constantly analyzing and testing what content and layout works on the Homepage to navigate the customers.

  • Sort Ranking Strategy

    Creating different strategies around how to auto sort the products to convert customers and increase add to bag and engagement.

  • Main Menu Strategy

    Working closely with the performance optimization team to understand how our customers are navigating through the L1

  • PLP Videos

    Engaging the customers on the PLP with video placement through the Product Catalogue.

  • On Site Search Optimizations

    Testing and analyzing the conversion and engagement of redirects, dynamic pdp recommendations, and plp recommendations.

  • Filter and Promoted Filters

    Filter and Promoted Filters

    Managing and testing the filters on different product pages to understand the engagement of filters and how customers utilizes them.

  • Nara Smith x Sweatfleece

    Creating a marketing strategy around the collaboration with the influencer, Nara.

  • Collaboration with Emma

    Created multi layer marketing strategy with the influencer, Emma. Targeting the younger generation with our brand, Sunday Best.

  • Sweatfleece Guide

    Created an educational guide around Styles, Fits, Fabrics, etc. Navigating the consumer in an engaging way.

  • Influencer Strategy

    Partnered with the influencer team to create an experience around the styling of Sweatfleece through the lens of our customers.

  • Editorials and Trends

    Created editorials and trends around products, cultural moments, and tik tok/social trends.

  • Activewear Rebrand

    Created marketing strategies around the rebrand of Aritzia's activewear, Golden.

  • Activewear Guide

    Created a guide around the rebrand. Showcased different ways of style, when to wear what fabric, and how it shows up on our influencers.

  • Super Puff Activations

    Created many layers of marketing activations around the iconic Super Puff jacket (Collaborations, Influencer strategies, story-telling, etc.)

  • Babaton x Pam

    Executed content stories around the partnership with Pamela Anderson with the Babaton brand.

  • PDP PK Education

    Providing the customers extra layer of education on each product to showcase why it is the best of the best.

  • Storyviewer Content (UGC)

    Showcasing UGC content within PDP to highlight influencers and styling.

  • Fabric Care Education

    Creating a destination for customers to understand how to take care of our products/fabrics.

  • Super Puff Guide

    Created a guide for Super Puff showcasing styling, warmth ratings, lengths, etc.

Let’s get in touch!

Thank you for spending time getting to know me. I look forward to hearing from you!