hello — glad you are here. Let me tell you a little bit about myself.

Who is Dan Park

Dynamic Director with over 14 years of experience leading cross-functional teams and developing strategic ecommerce initiatives that drive revenue growth, optimize customer experiences, and align with brand objectives. Specialized in data-driven site optimization, including A/B testing, navigation enhancements, and conversion rate improvements across web and mobile platforms. Expert in fostering collaboration among merchandising, product, marketing, and analytics teams to deliver cohesive, results-driven solutions. Skilled in leveraging performance metrics and customer insights to inform decision-making and enhance profitability. Proven ability to lead high-performing teams, manage complex projects, and innovate within fast-paced, dynamic digital environments.

Dan Park’s Skills

Ability to create and execute comprehensive strategies to drive revenue, profitability, and enhance the customer journey.

Ecommerce Strategy Development

Proficiency in A/B testing, site usability enhancements, and navigation/content optimization to improve customer experiences.

Site Optimization Expertise

Data Analytics & Performance Monitoring

Strong analytical skills for leveraging site metrics and customer feedback to inform decisions and boost conversion rates.

Cross-Functional Collaboration

Experience partnering with digital marketing, loyalty, and merchandising teams to ensure cohesive execution across platforms.

Conversion Rate Optimization

Expertise in optimizing site elements and processes to improve conversion rates, balancing innovation and operational efficiency.

Proven ability to mentor and develop high-performing teams, fostering innovation and continuous improvement.

Leadership & Team Development

Budget & Resource Management

Skills in managing budgets effectively to allocate resources for maximum impact and ROI.

Trend Analysis & Adaptability

Knowledge of industry trends, competitor activities, and emerging technologies to identify growth opportunities.

Customer-Centric Approach

Deep understanding of customer behavior, ensuring all ecommerce strategies enhance customer satisfaction and brand loyalty.

Technical Proficiency in Ecommerce Tools

Experience with ecommerce platforms, site analytics tools, and digital marketing technologies to optimize the online experience.

Dan Park’s Experiences

Dan Park’s expertise spans Ecommerce Strategy & Optimization, Cross-Functional Leadership, and Analytics & Customer Focus. He has driven revenue growth and enhanced customer experiences through robust ecommerce strategies, site optimization, and innovative solutions. Dan excels at collaborating with cross-functional teams to deliver cohesive initiatives while leading high-performing groups to achieve business objectives. With a strong focus on analytics, he leverages data-driven insights to optimize site performance, boost engagement, and identify growth opportunities.

    • Developed and executed comprehensive ecommerce strategies that drove revenue growth and improved EBITDA, aligning with brand vision and customer expectations.

    • Partnered on site optimization initiatives, including A/B testing strategies, navigation enhancements, and landing page development to boost conversion rates and user satisfaction.

    • Managed third-party vendor relationships to streamline operations, enhance capabilities, and support overall ecommerce objectives.

    • Optimized product data attribution, leading to improved review consolidation and an enhanced customer shopping experience.

    • Partnered with cross-functional teams across digital marketing, brand marketing, omni, and loyalty programs to align strategies and ensure seamless customer experiences.

    • Led pre-seasonal planning processes in collaboration with brand marketing, product management, and planning teams, ensuring cohesive messaging and alignment across all platforms.

    • Built and mentored high-performing teams, fostering a culture of innovation, collaboration, and continuous improvement within the ecommerce function.

    • Worked closely with product management, marketing teams, and GTM to deliver integrated initiatives that significantly improved conversion rates and engagement.

    • Championed the integration of emerging technologies into ecommerce strategies to stay ahead of industry trends and competitor activities. (PWA, Contentful, Algolia, etc.)

    • Oversaw site performance metrics and analytics, using data-driven insights to optimize usability, enhance engagement, and drive higher conversion rates.

    • Conducted extensive monitoring of site metrics and customer feedback to identify opportunities for improvement and implement targeted solutions.

    • Presented key performance insights to senior leadership, influencing decisions and aligning strategic initiatives with business objectives.

    • Implemented data-driven decision-making processes to prioritize site enhancements and ensure alignment with customer behavior trends.

    • Leveraged trend analysis and competitor benchmarking to identify growth opportunities and innovate the digital customer journey.

Dan Park’s Projects

  • Homepage Navigation Strategy

    Constantly analyzing and testing what content and layout works on the Homepage to navigate the customers.

  • Main Menu Strategy

    Working closely with the performance optimization team to understand how our customers are navigating through the L1

  • PLP Videos

    Engaging the customers on the PLP with video placement through the Product Catalogue.

  • Nara Smith x Sweatfleece

    Creating a marketing strategy around the collaboration with the influencer, Nara.

  • Collaboration with Emma

    Created multi layer marketing strategy with the influencer, Emma. Targeting the younger generation with our brand, Sunday Best.

  • Sweatfleece Guide

    Created an educational guide around Styles, Fits, Fabrics, etc. Navigating the consumer in an engaging way.

  • Influencer Strategy

    Partnered with the influencer team to create an experience around the styling of Sweatfleece through the lens of our customers.

  • Editorials and Trends

    Created editorials and trends around products, cultural moments, and tik tok/social trends.

  • Activewear Rebrand

    Created marketing strategies around the rebrand of Aritzia's activewear, Golden.

  • Activewear Guide

    Created a guide around the rebrand. Showcased different ways of style, when to wear what fabric, and how it shows up on our influencers.

  • Super Puff Activations

    Created many layers of marketing activations around the iconic Super Puff jacket (Collaborations, Influencer strategies, story-telling, etc.)

  • Babaton x Pam

    Executed content stories around the partnership with Pamela Anderson with the Babaton brand.

  • PDP PK Education

    Providing the customers extra layer of education on each product to showcase why it is the best of the best.

  • Storyviewer Content (UGC)

    Showcasing UGC content within PDP to highlight influencers and styling.

  • Fabric Care Education

    Creating a destination for customers to understand how to take care of our products/fabrics.

  • Super Puff Guide

    Created a guide for Super Puff showcasing styling, warmth ratings, lengths, etc.

Let’s get in touch!

Thank you for spending time getting to know me. I look forward to hearing from you!