hello — glad you are here. Let me tell you a little bit about myself.

Who is Dan Park

Strategic and results-driven Director with 14+ years of experience leading large-scale retail operations, cross-functional teams, and enterprise-wide initiatives. Proven expertise in optimizing business operations, executing strategic plans, and driving profitable growth through operational excellence. Adept at partnering with senior leadership to develop and implement national execution frameworks, ensuring seamless alignment between corporate strategy and in-store experiences. Skilled in leading high-performing teams, fostering collaboration across functions, and leveraging data-driven insights to enhance customer experiences. A dynamic leader with a track record of driving transformation, championing innovation, and delivering measurable business impact.

Dan Park’s Skills

Ability to develop, implement, and measure strategic and operational plans to support retail initiatives and long-term business goals.

Strategic Planning & Execution

Experience in coaching, mentoring, and developing high-performing teams, ensuring alignment with business objectives and fostering a culture of collaboration.

Leadership & Team Development

Cross-Functional Collaboration

Strong ability to partner with multiple departments (e.g., retail, finance, operations, marketing) to align strategies, solve problems, and drive execution.

Expertise in optimizing retail operations, ensuring seamless execution of initiatives that enhance customer and partner experiences.

Retail Operations & Execution

Financial & Budget Management

Competency in overseeing budgets, contributing to annual operating plans, and making data-driven decisions to improve profitability.

Skilled in leading change initiatives, educating teams on new processes, and driving successful adoption across large-scale operations.

Change Management & Implementation

Communication & Influence

Ability to clearly articulate strategies, negotiate effectively, and influence stakeholders at all levels of the organization.

Project Management

Proficiency in planning, prioritizing, and executing multiple projects while ensuring timely delivery and alignment with business objectives.

Data-Driven Decision Making

Using business insights, performance data, and stakeholder feedback to inform strategic direction and optimize operations.

Customer Experience

Commitment to improving the overall customer and employee experience.

Dan Park’s Experiences

    • Led the implementation and execution of strategic initiatives across multiple retail business units, driving operational efficiency and business growth.

    • Partnered with senior leadership to develop national planning and execution frameworks, aligning business priorities with long-term strategic goals.

    • Identified and leveraged synergies across business units to optimize resource allocation, improve collaboration, and drive profitability.

    • Developed and executed operational roadmaps that enhanced customer experiences and streamlined in-store execution.

    • Provided critical insights to leadership by analyzing key performance indicators (KPIs), ensuring informed decision-making and continuous improvement.

    • Partnered with cross-functional teams, including operations, marketing, finance, and technology, to drive seamless execution of enterprise-wide initiatives.

    • Led a team of regional operations coaches, providing strategic guidance, coaching, and development to enhance executional capabilities.

    • Acted as a liaison between corporate teams and field leadership, ensuring alignment and successful rollout of new processes, tools, and policies.

    • Collaborated with retail and digital teams to enhance customer engagement strategies, ensuring a cohesive omnichannel experience.

    • Worked closely with external vendors and internal partners to introduce new operational solutions, improving business efficiency and scalability.

    • Developed and mentored high-performing teams, fostering a culture of continuous learning, accountability, and operational excellence.

    • Designed and implemented training programs to enhance leadership capabilities and executional effectiveness across retail teams.

    • Provided strategic direction on partner development, succession planning, and talent readiness to build a strong leadership pipeline.

    • Spearheaded initiatives to improve team engagement and retention, leading to higher employee satisfaction and performance.

    • Acted as a change champion, leading organizational transformation efforts and ensuring smooth adoption of new operational processes.

Dan Park’s experience spans strategic leadership, cross-functional collaboration, and talent development within large-scale retail operations. He has successfully led the implementation of national business initiatives, optimizing operational efficiency and enhancing customer experiences. With a strong ability to partner across teams, he has driven seamless execution of enterprise-wide programs, aligning business priorities with long-term growth strategies. Dan is also a proven leader in talent development, mentoring high-performing teams and fostering a culture of continuous learning and operational excellence.

Dan Park’s Projects

  • Homepage Navigation Strategy

    Constantly analyzing and testing what content and layout works on the Homepage to navigate the customers.

  • Main Menu Strategy

    Working closely with the performance optimization team to understand how our customers are navigating through the L1

  • PLP Videos

    Engaging the customers on the PLP with video placement through the Product Catalogue.

  • Nara Smith x Sweatfleece

    Creating a marketing strategy around the collaboration with the influencer, Nara.

  • Collaboration with Emma

    Created multi layer marketing strategy with the influencer, Emma. Targeting the younger generation with our brand, Sunday Best.

  • Sweatfleece Guide

    Created an educational guide around Styles, Fits, Fabrics, etc. Navigating the consumer in an engaging way.

  • Influencer Strategy

    Partnered with the influencer team to create an experience around the styling of Sweatfleece through the lens of our customers.

  • Editorials and Trends

    Created editorials and trends around products, cultural moments, and tik tok/social trends.

  • Activewear Rebrand

    Created marketing strategies around the rebrand of Aritzia's activewear, Golden.

  • Activewear Guide

    Created a guide around the rebrand. Showcased different ways of style, when to wear what fabric, and how it shows up on our influencers.

  • Super Puff Activations

    Created many layers of marketing activations around the iconic Super Puff jacket (Collaborations, Influencer strategies, story-telling, etc.)

  • Babaton x Pam

    Executed content stories around the partnership with Pamela Anderson with the Babaton brand.

  • PDP PK Education

    Providing the customers extra layer of education on each product to showcase why it is the best of the best.

  • Storyviewer Content (UGC)

    Showcasing UGC content within PDP to highlight influencers and styling.

  • Fabric Care Education

    Creating a destination for customers to understand how to take care of our products/fabrics.

  • Super Puff Guide

    Created a guide for Super Puff showcasing styling, warmth ratings, lengths, etc.

  • Experiential Stores

    Managed large-scale projects and teams, overseeing 4 brand new concepts across North America.

  • Training & Coaching Teams

    Creating training programs and guiding principles around brand new initiatives in the physical space and digital spaces.

  • Brand New Product

    Directing end-to-end project lifecycles and ensuring on-time delivery and quality of the execution.

  • Project Roadmaps

    Maintained roadmaps, tracking KPIs, budgets, risks, and resource management across multiple initiatives.

  • Launching New POS systems

    Creating end-to-end roadmap on the best technology top utilize for different projects.

  • Incorporated a New CMS tool

    Developing criteria to determine what tool to utilize to create more efficiency within the teams processes.

  • Collaboration with App Spaces

    Partnering with third party vendors to create a brand new app for the Fuel Space.

  • Launching New Inventory Systems

    Launched a brand new inventory system for the Experiential Stores to manage real time inventory.

Let’s get in touch!

Thank you for spending time getting to know me. I look forward to hearing from you!